LOS ANGELES (HH) -- Many noteworthy displays of innovation were featured in 2015.
However, this year’s most talked-about presentation came courtesy of cosmetic surgeons, John Layke and Payman Danielpour (of the Beverly Hills Plastic Surgery Group), who shocked both industry colleagues and members of the press, with an astonishing anti-aging breakthrough.
The doctors unveiled, what is officially, the world’s first at-home treatment for the dark circles under your eyes. In clinical trials, this unusual technique was found to effectively lighten and actually lessen the skin under your eyes.
According to their research, dark circles add significantly more years to a person’s perceived age than wrinkles, fine lines, or pigment changes—which is why they trained their focus on this particular affliction.
And when the doctors demonstrated just how quickly and effectively it worked on volunteers from the audience, it became clear to everyone that their discovery is nothing short of groundbreaking.
Previously, the only way to alleviate the look of tired and dark marks around and under the eyes was through highly invasive, surgical procedures. But Layke and Danielpour have now made it possible to combat the effects of dark circles, using a simple, fast-acting process, which users can self-administer.
Needless to say, the presentation was met with thunderous applause, and bewildered questions from the audience.
But the latest development in this story came just last week, when the video version of the presentation (put together by Dr. Layke for industry professionals who were unable to attend in person this year) was made available to the public online.
As of this writing, the video has over four million views and is quickly becoming a social media phenomenon.
But Dr. Layke and Danielpour’s breakthrough has also caused some controversy.
When we reached out to other cosmetic surgeons for comment, many stated that, as with any newly released treatment, people should be advised to watch the entire video report, before committing to such an unconventional solution.
“Will this work for everyone? That remains to be seen,” said Per Fraga, a Dutch beautician who had attended this year’s expo. “But can the results be spectacular? Based on what I saw first-hand in this year—yes, absolutely!”
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